The Little Things That Boost Your Search Engine Rankings And Your Online Income
Posted on | May 2, 2009 | No Comments
Earlier on in an SEO Case Study, I talked about how we got the blog content syndication network to rank in page 1 of Google after just 4 weeks. Today, I want to show you another example, just to reinforce some of the points that I made back then.
This website has got nothing to do with Internet marketing, which means that you can use the same methods in any niche. The owner sells shoes (sneakers) on the website. Or more specifically, he sells “Nike Air Force One” sneakers. So obviously, he tried to target the keywords “Nike Air Force One“. After just 2 weeks, he got his site to rank in page 1 (it was in page 4) for his target keyword phrase. He has given me permission to use his site as an example, provided I link back to him and help promote his site a little (See the link with anchor texts above?). Check out the details below on how he managed to boost his search engine rankings so quickly.
Another Website That Ranks Well in 2 Weeks.
The site here, is www.sneakeralley.com. The site owner experienced a sudden jump from page 4 to page 1 within 2 weeks. Then it stayed there on page 1. So he emailed me and asked me what he should do.
“Should he continue to build links to beat these other guys on page 1? Or should he move on?”
So I took a look at the search results, and found a couple of really dominant players - Nike (official site) and wikipedia. (see screenshot)
Our friend sneakeralley? He is at number 9 on page 1, with a bunch of other guys right in front of hs site.
So my advice to him is this:
1) Set a target and continue building links for “Nike Air Force One”. For example, if the target is to distribute 1 article each week, just stick to this target, and the rankings will rise. The other guys can be beaten. It just takes time. You know something that the other guys don’t -- using article submission to build links. If you do this consistently, it’s only a matter of time that you sneak past the other guys. The official site and wikipedia will be hard to beat though.
2) Find new keywords to target and continue building links. “Nike Air Force One” is the main keyword. But that shouldn’t stop you from expanding and targeting other keywords. But move on only when you have achieved decent rankings with your target keyword phrase. Otherwise, you lose focus. For sneakeralley, it’s time to target other keywords, since he has already achieved page 1 rankings for his primary keyword phrase.
Bear in mind that our sneakeralley friend did most of his link building within the 2 short weeks using known methods.
1) Article marketing and
He is very hardworking though. He keeps building links week after week relentlessly. Also, I want to add that these results are typical for sites that use both article submissions and press releases for link building. When you combine all the sites (300+ article directories) and hundreds of high page rank sites (CNet, InBoxRobot, EINNews, etc..see PR distribution list), you get amazing results.
I did a few press releases for a client recently in the weight loss niche, and apparently, she is quite happy with the PRs that we have written for her:
I’ll probably post a separate blog entry on this client later on. Right now, she is busy launching new products…
One sure sign that the site will rank well in the search engines is the appearance of site links. Site links are generated automatically by Google. According to the big G, these links are supposed to help visitors navigate the site.
So what does Google think of our sneaker friend? Let’s find out.
Make a search in Google for “Sneaker Alley”. Note: That’s the main keyword in the top level domain name. This is what you will see:
Try it out for your own site. See if site links appear. If they don’t, you may want to use that as something to aim for. Your site will acquire site links as long as you continue to build links consistently. Of course, the fundamentals of link building applies. I.e. proper anchor texts, links from high page rank sites, links from relevant pages, etc…
If your site is new, be patient. Wait 2 to 3 months for Google to find all those links, and wait for the links to age. You site will get ranked eventually. That is what happened to the blogs that I released for the blog content syndication service. For example, this blog you are reading, achieved a page rank 3. Another got a page rank 1.
The LIVE networks now are:
1) Food, Medication and Health Network (10 blogs) *Promotion still applies
2) Travel, Leisure, and Recreation Network (10 blogs) *Promotion still applies
3) Internet Marketing Network (11 blogs) *Promotion ended
4) Home Improvement Network (10 blogs) *Promotion still applies
* 2 for 1 promotion still applies. That means for every 1 credit you buy, you get 2 free. 1 credit allows you to post 1 blog post to all blogs in a single network, with in-content links.
Now I’ve always said, building traffic is just one part of the whole money making process. The only reason why you are building links and driving traffic is because you have something valuable you want to offer to your target prospects. People are the reason you are in business. And you want to do as much as you can to serve them well.
Sometimes, it’s not the big ideas that make you the most money -- it’s the little things. Here are some little things that I did for my little handful of customers.
Doing Little Things for Your Customers.
1) Auto keywords -- When you make a submission to an article directory, you are prompted to input your target keywords in this format: keyword 1, keyword 2, etc… But notice there is no keyword input field for the article submission service? That is because I’ve written some special coding to grab target keyword phrases from your author resource box so that you don’t have to type anything. This little bit of coding will save you time.
2) Duplicate Title Check -- I implemented this quietly to boost approval rates. A handful of article directories (including Articledashboard) rejects articles with duplicate titles. So if there is already an article in our system that with the same article title as what you are about to submit, our sytem now rejects the submission automatically.
3) Exclusive new sites -- The list of article directories is still actively being maintained. Once in a while, we receive requests to add article directories to our list. We have done so (again quietly) on a few occasions.
4) Resource box special coding -- Initially, you won’t be able to determine the author resource box from the drop down menu. This makes it difficult for you to choose the right box, since you don’t know which is which, especially when you have a huge collection of author resource boxes.
But one very supportive client (thanks to Harry), suggested that we add special coding to each resource box so that it’s easier to track and choose the right resource box when submitting article writing info, or when submitting articles.
That’s a simple but brilliant idea, and I went ahead and implemented the suggestion immediately. Now, if you are tracking your author resource box, you can go ahead and click “Edit” to add a special code.
Once you enter the identification code, the resource boxes will now appear like this:
That makes it easy for you to choose the correct author box. Me, being the goofball that I am, haven’t thought of adding an identification code to the resource boxes.
5) Special features for blog content syndication service -- There are 2 little features that I want you to know about. One, you can add images to your blog posts by using the following code:
{flickr}tag:keyword(,2){/flickr}
where “keyword” = your target keyword phrase, and “2″ = the number of images.
Replace the curly brackets with the square bracket -- [ and ]
This is possible due to a plugin I installed in all the blogs. Your images will appear like the ones below:
[flickr]tag:internet(,2)[/flickr]
If that sounds too complicated to follow, just send me an email.
Also, you can embed YouTube videos in your blog posts.
When posting, simply add the YouTube URL, like this:
httpv[colon]//www.your_video_url_here.com
Notice the “v” in front of the “http”. That’s all you need to add.
The blogs will automatically embed the video. This is a great way to bring exposure to your videos (if you have them on YouTube).
So that’s 5 little things that I did.
Now, it’s your turn.
What are some little things that you have done for your customers recently?
Related posts:
- It’s All In The Keywords
- Natural Search Engine Optimisation – The Basics
- The Advantages of Search Engine Marketing
- The Advantages of Search Engine Marketing
- The Advantages of Search Engine Marketing
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